Content Marketing
-
Google Announces Video Ad Targeting Options
Including AI-based prompts for audience creation.
By Andrew Hutchinson • April 29, 2024 -
How to Use Rhythm in Your Social Media Content [Infographic]
Some tips on how rhythmic approaches can help improve social content engagement.
By Andrew Hutchinson • April 28, 2024 -
Trendline
Instagram Reels News, Trends and Creative Strategies for Marketers
The ever-growing demand for short-form video content has made Reels a powerful marketing tool. Thankfully, Instagram continues to release new features, tools and solutions to help businesses make the most of Reels.
By Social Media Today staff -
YouTube Launches Premium Placement Option for Shorts Ads
New options for your Shorts promotions.
By Andrew Hutchinson • April 17, 2024 -
YouTube Tests Subscription Sorting, Improved Upload Flow for Members Only Shorts
The new channel sorting option aims to highlight the most relevant updates in your feed.
By Andrew Hutchinson • April 16, 2024 -
12 Important Metrics in Google Analytics 4 [Infographic]
Some of the key considerations to measure your site performance.
By Mark Walker-Ford • March 31, 2024 -
YouTube’s Chief Product Officer Shares Notes on Thumbnail Testing and Generative AI Updates
Some insights into how YouTube is approaching generative AI.
By Andrew Hutchinson • March 27, 2024 -
YouTube Advises Channel Managers Not To Delete Uploaded Clips
Deleting videos can impact your overall channel ranking.
By Andrew Hutchinson • March 25, 2024 -
YouTube Tests New Audience Filters for Its Video Retention Stats
New insights for your YouTube content planning.
By Andrew Hutchinson • March 20, 2024 -
Meta Announces Shutdown of Its CrowdTangle Monitoring App
Meta's moving on from its platform monitoring tool.
By Andrew Hutchinson • March 14, 2024 -
Google Announces New Core Algorithm Update for Search
Expect turbulence in your Google Search referrals over the coming months.
By Andrew Hutchinson • March 5, 2024 -
How Are Marketers Incorporating Generative AI? [Infographic]
New data shows that most marketers are now utilizing generative AI tools within their process.
By Andrew Hutchinson • Feb. 28, 2024 -
YouTube Expands Access to Its ‘Create’ Mobile Video Editing App
YouTube Create provides a range of editing options, and is specifically designed for Shorts clips.
By Andrew Hutchinson • Feb. 28, 2024 -
Google Launches Next-Level AI System, Renames Bard to Gemini
The next stage of Google's generative AI system is here.
By Andrew Hutchinson • Feb. 8, 2024 -
YouTube Will Now Display Live-Streams Within the Shorts Feed, Adds New Podcast Options
YouTube takes another leaf out of TikTok's playbook.
By Andrew Hutchinson • Feb. 7, 2024 -
8 Questions Your Website Visitors Want Answered Within 10 Seconds [Infographic]
Time to update your website? Some tips on what visitors are seeking from your business.
By Mark Walker-Ford • Feb. 5, 2024 -
The Buyer’s Journey: How To Reach Your Audience at Every Stage [Infographic]
Some tips to help you optimize your messaging for each stage of the buyer's journey.
By Andrew Hutchinson • Feb. 5, 2024 -
Deep Dive
AI Tips for Social Media Marketers
From testing different backgrounds for visuals or a variety of communication styles for posts, generative AI offers multiple ways to optimize your efforts.
By Andrew Hutchinson • Jan. 30, 2024 -
How SMBs Are Repurposing Their Content [Infographic]
Content repurposing can drive significant benefits, when done right.
By Andrew Hutchinson • Jan. 22, 2024 -
YouTube Adds Simplified Tools To Edit Long Form Clips Into Shorts
An easy way to convert your existing YouTube content into Shorts clips.
By Andrew Hutchinson • Jan. 11, 2024 -
8 Visual Trends To Consider for Your Marketing in 2024 [Infographic]
These visual styles are set to gain traction this year.
By Andrew Hutchinson • Jan. 4, 2024 -
CapCut Adds New Features for Short-Form Video Editing
More ways to create standout short video clips.
By Andrew Hutchinson • Dec. 20, 2023 -
An Overview of the Evolving Generative AI Landscape [Infographic]
Looking to get a better handle on all the various tools that make up the gen AI landscape?
By Andrew Hutchinson • Dec. 20, 2023 -
Content Marketing Checklist for 2024: 24 Steps to Online Success [Infographic]
Some tips to help guide your 2024 content planning.
By Mark Walker-Ford • Dec. 17, 2023 -
75 Instagram Reels Ideas [Infographic]
A few prompts to help spark your Reels content.
By Andrew Hutchinson • Dec. 17, 2023 -
How To Train ChatGPT To Write In Your Brand’s Tone of Voice [Infographic]
Some handy prompts to help you align your ChatGPT outputs with your desired brand voice.
By Mark Walker-Ford • Dec. 10, 2023