Snapchat: Page 2
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Snapchat Adds More Users, Posts Lower Than Expected Revenue in Q4
A mixed bag of results from Snap in Q4.
By Andrew Hutchinson • Feb. 6, 2024 -
Snapchat Announces New Round of Layoffs, Affecting 500 Roles
Snapchat's struggling to maximize its revenue opportunities.
By Andrew Hutchinson • Feb. 5, 2024 -
Trendline
Top 5 stories from Social Media Today
A look at the recent top stories in social media marketing.
By Social Media Today staff -
Snapchat’s New Ad Campaign Pitches It as ‘Antidote to Social Media’
Snapchat's looking to boost its appeal by highlighting how its different from other apps.
By Andrew Hutchinson • Feb. 2, 2024 -
Snap Is Recalling Its Pixy Drone Devices Due to Fire Risk
Snapchat's Pixy drone, which it discontinued in 2022, poses a fire risk due to a problem with its battery.
By Andrew Hutchinson • Feb. 1, 2024 -
Social Media CEOs Face Tough Questions Over Child Protection in US Senate
In a tense session, Senators pushed their case that social platforms need to do more to protect young users.
By Andrew Hutchinson • Jan. 31, 2024 -
New Report Shows TikTok Usage Is Rising Among Teen Users, While Snapchat Remains a Key Connector
The latest report from Qustodio is based on insights from over 400,000 participants.
By Andrew Hutchinson • Jan. 25, 2024 -
The Upshot for Marketers as Social Media Platforms Evolve in 2024
How to excel in 2024 on Facebook, Instagram, X, TikTok, LinkedIn, Snapchat and Pinterest.
By Andrew Hutchinson • Jan. 24, 2024 -
Snapchat Adds Generative AI Pets for Subscribers
Another generative AI option for Snapchat+ subscribers.
By Andrew Hutchinson • Jan. 22, 2024 -
Snapchat’s New AR Art Activation With Fine Arts Museums of San Francisco
Snapchat continues to showcase the connection between classic art and modern AR approaches.
By Andrew Hutchinson • Jan. 17, 2024 -
Snapchat Announces New Parental Oversight and Management Improvements
Snapchat's giving parents more options to ensure they know what their kids are up to in the app.
By Andrew Hutchinson • Jan. 11, 2024 -
Snapchat Shares Insight Into How Social Platforms Facilitate Connections
A new study from the National Opinion Research Center underlines the connective value of Snap.
By Andrew Hutchinson • Jan. 8, 2024 -
Next Stage of AR Is Coming as Functional Glasses Near Consumer Launch
The AR shift will lead to a range of new marketing opportunities.
By Andrew Hutchinson • Jan. 7, 2024 -
Snapchat Announces New Entertainment Measurement Partnership With Samba TV
The partnership will provide more insights into the performance of promotions in the app.
By Andrew Hutchinson • Jan. 3, 2024 -
Snapchat Shares Insights on the Potential of Promotions for Automotive Brands
Snapchat says that its users are 1.5x more likely to be actively searching for a car.
By Andrew Hutchinson • Dec. 18, 2023 -
Snapchat May Need To Explore New Opportunities for AR Development
Snapchat is the leader in consumer AR experiences, but can it compete in AR wearables?
By Andrew Hutchinson • Dec. 15, 2023 -
Snapchat Announces Annual ‘Recap’ Activation, Shares Top In-App Trends From 2023
Get ready for a shot of nostalgia in your Snapchat feeds.
By Andrew Hutchinson • Dec. 12, 2023 -
Snapchat Announces New Generative AI Elements for Snapchat+ Subscribers
The platform is looking to get more sign-ups over the holidays.
By Andrew Hutchinson • Dec. 12, 2023 -
Snapchat Launches First Virtual Make-up Drop, as It Looks To Expand Bitmoji Promotions
Virtual fashion can influence real world shopping behaviors.
By Andrew Hutchinson • Dec. 5, 2023 -
Snapchat Launches Snapchat+ Gift Memberships for Christmas
The perfect gift for your Snap-obsessed relatives.
By Andrew Hutchinson • Dec. 5, 2023 -
Snapchat Tests New Ad-Free Subscription Tier
Every social app is exploring ad-free options, as a means to align with evolving privacy rules.
By Andrew Hutchinson • Nov. 21, 2023 -
Snapchat Publishes New Data Showing App Facilitates More Positive User Experiences
The study looked at how people physically respond when using different social apps.
By Andrew Hutchinson • Nov. 16, 2023 -
Snapchat Announces New AR Creation Elements at Lens Fest 2023
New AR features incoming for Snap creators.
By Andrew Hutchinson • Nov. 9, 2023 -
Social Media Trends 2024: 34 Predictions for Marketers
What’s coming next in the world of social media marketing? Here are our predictions for 2024.
By Andrew Hutchinson • Oct. 26, 2023 -
Snapchat Crosses 400M Users, Sees Revenue Growth in Q3
Some positive signs for Snap, among other concerns.
By Andrew Hutchinson • Oct. 24, 2023 -
Snapchat Shares New Insight Into Its Unique Audience Reach
Snapchat's new report shows its unique audience reach, in variance to other social apps.
By Andrew Hutchinson • Oct. 19, 2023